Genuine Scooter - All Models

Company History

Genuine Scooter Company made small-wheeled fun mainstream in the U.S. The brand built its identity around approachable, lively scooters—the Buddy for zippy city work, the rugged Roughhouse for potholes—and the Stella, a steel-bodied, manual-shift charmer built by LML in India that scratched the vintage Vespa itch with modern reliability. Genuine emphasized what wins in American cities: friendly ergonomics, easy starts in winter, real parts shelves, and a dealer network that actually answers the phone. Marketing leaned into community rides and practical romance—groceries on the floorboard, carefree parking, and the joy of twist-and-go. As the market evolved, Genuine added fuel injection, better braking, and updated lighting while keeping prices approachable. The company also weathered supplier shifts with transparency, focusing on aftersales continuity so owners weren’t stranded for spares. Historically, Genuine stands for the localization of global scooter culture—taking proven platforms and packaging them with U.S. support and personality. For countless riders, a Buddy or Stella was the first taste of low-stress urban freedom, proving that two wheels can be as much a lifestyle upgrade as a transport solution.