Herald - All Models

Company History

Herald Motor Co. built a loyal UK following by pairing globally manufactured small-capacity platforms with British design tweaks and domestic aftersales. The lineup—scramblers, cafe racers, and standards—offers approachable seat heights, frugal engines, and clean styling that punches above price. Herald invests in spares, documentation, and customer support through UK dealers, turning first-bike anxiety into a friendly ownership experience. The company has also moved toward deeper local content on select models, reflecting a desire to control quality and differentiate on feel. For commuters, a Herald is simple math: cheaper than a car, cheaper to insure, and more stylish than public transport. Historically, Herald embodies the distributor-led brand that adds real value—curation, compliance, and community—rather than just re-badging. In Britain’s resurging small-bike scene, it’s helped many riders start and stay on two wheels, proving that charm and practicality can share a tank badge.