Mahindra Gusto 110 - Specifications & Review

Company History

Mahindra entered two-wheelers to complement its automotive footprint, focusing first on robust commuters and scooters tuned for Indian roads. Engineering emphasized durability, service access, and dealer coverage in smaller cities—traits that matter when a bike is a family asset. The company also invested in racing via Moto3, gaining R&D experience and credibility, and later pivoted strategy through acquisitions: Peugeot Motocycles in Europe and Classic Legends in India, the latter reviving Jawa, Yezdi, and BSA for retro-minded buyers. While Mahindra-badged motorcycles became less central over time, the group’s influence on India’s two-wheel ecosystem deepened through supply chains, financing, and brand stewardship. Historically, Mahindra shows the conglomerate playbook: build domestic competence, learn via competition, then use capital and partnerships to address multiple market layers—from mass mobility to nostalgia-driven niches. Its legacy on two wheels is as much infrastructural as mechanical: dealer networks, compliance expertise, and the revival of beloved heritage names.