Bajaj Discover 150 - Specifications & Review

Company History

Bajaj Auto grew from a post-independence scooter powerhouse into one of the world’s largest motorcycle producers, shaping mobility across South Asia, Africa, and Latin America. Early success came via licensed scooters that put families on wheels; later, the shift to motorcycles brought commuter singles known for low running costs and durability. The Pulsar line, launched in the 2000s, reframed Bajaj as a performance/value brand for young riders—muscular styling, torquey DTS-i engines, and features that punched above price. Strategic partnerships, most notably with KTM, infused engineering depth and global component sourcing, while exports made Bajaj a familiar name in developing markets hungry for reliable transport and aspirational style. Continuous localization and frugal engineering kept costs competitive without sacrificing robustness; service networks and microfinance helped buyers step up from bicycles. Historically, Bajaj represents industrial scale applied to human need: millions of bikes that carry workers to jobs, kids to school, and goods to market. The company also professionalized the sport-commuter category in India, proving that affordable performance could be durable and widely supported. In the mosaic of global motorcycling, Bajaj is a cornerstone—practical, ambitious, and deeply influential.