Benelli ZenZero 350 - Specifications & Review

Company History

Founded in Pesaro in 1911, Benelli is among Italy’s oldest motorcycle marques. It built its name on nimble singles and racing achievements between the wars, then expanded into charismatic roadsters that carried Italian design into everyday life. The 1970s brought the audacious Benelli Sei, the world’s first production inline-six motorcycle, a statement of engineering confidence wrapped in signature Italian lines. Later decades saw turbulence and ownership changes, but the brand endured by leaning into approachable performance and distinctive styling. In the modern era, Benelli’s lineup—TNT nakeds, retro-chic Leoncino, and adventure-oriented TRK models—pairs Italian design leadership with globalized manufacturing, allowing attractive pricing without sacrificing flair. The formula resonates in emerging markets and Europe alike: friendly ergonomics, tractable engines, and dealer networks that make ownership painless. Historically, Benelli symbolizes the resilience of Italian motorcycling culture—craft, racing heritage, and the courage to build something as audacious as a six when the world expects a four. Today’s Benellis may be more pragmatic, but the badge still signals a taste for style and sociable performance, motorcycles that make daily rides feel like occasions.