Bluroc - All Models

Company History

Bluroc continues the small-retro formula popularized by Bullit: tidy proportions, spoked wheels, and upright ergonomics paired with reliable singles, EFI, and ABS/CBS where required. The value proposition is style without vintage hassle—electric start, modern brakes, and distributors that stock plastics and consumables so tip-overs aren’t a drama. Bluroc’s audience includes first-time riders and urban commuters who want charm on weekdays and café credibility on weekends. The brand underscores how design, compliance, and honest support can turn commodity engines into bikes people love to be seen on and actually enjoy maintaining.