The Motorcycle Industry Council (MIC), the cornerstone of the United States’ motorcycle and powersports ecosystem, continues to play a pivotal role in promoting and preserving the industry it proudly represents. Established in 1970, with roots tracing back to 1914, this nonprofit organization remains at the forefront of addressing the challenges and opportunities facing the motorcycle world today.
Advocacy and Government Relations
One of the core functions of the MIC is its robust government relations program, which is dedicated to protecting the rights and interests of the powersports community. From state-level regulations to federal legislation, the MIC ensures that motorcyclists are well-represented in the halls of government.
“Our commitment to advocacy is as strong as ever,” said Tim Buche, President of the Motorcycle Industry Council. “We work tirelessly to maintain a favorable political and commercial environment for all our members and the enthusiasts they serve.”
Industry Representation and Membership
The MIC represents over 300 members, including major manufacturers, distributors, and a range of auxiliary trades such as insurance, publishing, and consulting. Notably, the organization does not extend membership to individual riders or dealers, but it maintains a collaborative approach by working alongside these stakeholders on issues of mutual interest.
Insightful Reports and Data
The council’s annual Statistical Annual is a treasure trove of valuable data for anyone involved in the motorcycle industry. Released annually, this 25-page report, priced at $250, is extensively utilized by businesses to gauge industry trends and make informed decisions.
“The Statistical Annual is a vital tool for businesses looking to understand market dynamics,” explained Sarah Schilke, the first woman elected to the MIC Board of Directors back in 2007. “It’s all about equipping our members and the industry with the insights they need to succeed.”
Promoting the Joy of Motorcycling
Beyond advocacy and statistics, the MIC is dedicated to celebrating the culture and community that motorcycling embodies. Through various communication and technical programs, the council seeks to enhance the overall riding experience.
The Road Ahead
As motorcycles continue to evolve with technology and environmental considerations, the MIC’s role is becoming increasingly crucial. The council actively supports the development and adoption of innovative technologies that promise to shape the future of riding.
“We stand at the intersection of tradition and innovation,” commented Buche. “Our vision is to guide the industry toward sustainable growth while preserving the essence of what makes riding special.”
For more information on their programs, statistics, and advocacy work, visit the Motorcycle Industry Council’s website at mic.org.
