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MV Agusta, the storied Italian manufacturer of exotic high-performance motorcycles, is gearing up for a major comeback in the United States. Long known for its exquisite design and fiery four-cylinder superbikes (not to mention a rich racing heritage with legends like Giacomo Agostini), MV Agusta had a relatively muted presence in America over the past decade. Limited dealerships, supply issues, and corporate changes made owning an MV a niche affair. But in 2025, that’s set to change. MV Agusta is actively expanding its U.S. dealer network and reorganizing its operations, aiming to bring its blend of Italian artistry and performance to a wider American audience. For motorcycle enthusiasts who have always admired MVs from afar, this is exciting news – the “Ferrari of motorcycles” is coming to a showroom (hopefully) near you.
Strengthening the Dealer Network
One of the biggest challenges for MV Agusta in the U.S. has been the scant dealership coverage. A handful of dealers in major cities carried MVs, but many potential customers had no local showroom to visit or had concerns about service and parts availability. MV’s leadership has recognized this hurdle. In 2025, the company is rolling out a plan to increase the number of MV Agusta dealerships across key regions in the United States.
The expansion focuses on major metropolitan and motorcycling hub areas. We’re likely to see more MVs in places like California (Los Angeles, San Francisco Bay Area – which already had a couple MV dealers but will get more support), the Southwest (Phoenix, Dallas), the Southeast (Miami, Atlanta), and the Northeast (New York/New Jersey, maybe Boston). The Midwest won’t be left out either – expect representation in areas like Chicago or even Detroit. MV Agusta has stated that it wants to establish independent regional offices and support centers in the U.S., which means a more direct presence rather than relying on third-party distributors who might not prioritize the brand.
This push comes after a period of partnership with KTM’s parent company, which briefly took on MV’s distribution. As of late 2024, MV Agusta has reasserted independence from that arrangement, deciding to “go it alone” in establishing their network. That could be a positive sign: it shows MV is committed enough to the U.S. market to invest in its own infrastructure here. They’ve cited improvements like better parts availability – in 2024 MV claimed a 99% fill rate on parts for models up to seven years old, which addresses a common complaint of owners in the past (long waits for specific parts).
For riders, a stronger dealer network means easier access to these motorcycles and after-sales support. If you’ve lusted after an MV Agusta – say the stunning F3 super-sport or the brutish Brutale naked bike – you might soon have a local place to test ride one, rather than having to travel hundreds of miles. It also means existing MV owners will have more service options, which can only help second-hand values and overall confidence in owning an exotic Italian machine.
New Models and Renewed Lineup
MV Agusta is expanding its network at an opportune time, because its product lineup is arguably more appealing and refined than ever. American enthusiasts can look forward to both current and upcoming MV models making their way stateside with full support.
The Brutale and Dragster series (800cc class naked bikes) remain MV’s bread and butter. These triples are well-regarded for their thrilling performance and head-turning style. The 2025 model year Brutale RR, for instance, offers around 140 horsepower from a 798cc triple, with traction control, multiple riding modes, and that distinctive MV styling – sharp lines, a signature three-exit exhaust, and premium finishes. The Dragster, with its bobbed tail and wire-spoke style wheels, is a more radical take on the naked sport concept and appeals to those who want a factory custom vibe with MV’s racing soul. U.S. dealers will be stocking these in greater numbers, and MV’s expansion means more riders can swing a leg over these artworks on wheels.
On the sportbike front, MV Agusta’s F3 800 continues to be one of the most gorgeous middleweight sportbikes on the market, often dubbed a “supermodel in carbon and steel”. It packs close to 150 hp in a lightweight chassis, and recent updates have improved its electronics and reliability. With a better dealer network, the F3 could finally get the recognition it deserves in the U.S. as a strong alternative to the usual Japanese 600s or even 1000s for those who prioritize a mix of beauty and performance.
For those seeking top-tier performance, MV’s liter-class four-cylinder range is headlined by the Brutale 1000 RR and variants like the limited-edition Rush. These are 208+ horsepower hyper-nakeds that compete in the upper echelons of performance (think Ducati Streetfighter V4 and Aprilia Tuono 1100 territory). The Brutale 1000 has been praised for its ferocious engine and improved handling, and it features eye-watering tech like Öhlins electronic suspension and MotoGP-derived aerodynamics. With MV’s renewed focus, we expect these halo models to be showcased more prominently in the U.S. Possibly, MV Agusta will allocate more units of special editions to the U.S. as well, whereas in the past many of those went to Europe or Asia.
One cannot forget the Turismo Veloce – MV’s take on a sport-touring bike. It’s like an MV Brutale went on a Grand Tour of Europe: it packs the 800cc triple, tuned for smooth midrange, into a more upright chassis with touring windscreen, comfy seat, and available saddlebags. It’s one of the most stylish sport-tourers out there (with an elongated single-sided swingarm and sculpted panniers that integrate neatly). For riders in the U.S. who want something different from the usual adventure-touring set, the Turismo Veloce could be a compelling choice, and expanded dealers might finally keep one on the floor for people to discover and test ride.
MV Agusta also dipped a toe into the adventure bike world with the Lucky Explorer 9.5 project (a 950cc ADV inspired by the Dakar-winning Cagivas of the ’90s). While the status of that project has been in flux (especially with the changes in partnership with KTM), indications are MV still intends to produce an adventure or rally-styled bike in the near future. If that comes to fruition, having more dealers is essential – adventure riders need widespread support when they travel cross-country. We might see an MV ADV bike in America in the next year or two, which would add a dash of Italian spice to a category currently dominated by German, Austrian, and Japanese offerings.
Furthermore, MV unveiled an intriguing concept called the Superveloce 98 Edizione Limitata and the 921 S concept, blending retro styling with modern tech. The Superveloce models (especially the standard Superveloce 800) have actually been available – these are basically F3 sportbikes wrapped in gorgeously nostalgic bodywork, like a 1970s GP bike reimagined. They’ve been low-volume, but with new showrooms, you might actually spot one in person. And the 921 S concept (a neo-retro roadster referencing MV’s inline-four history) has generated buzz; if MV puts that into production (possibly as a brutale/retro hybrid), the U.S. will surely be a target market for its debut given American riders’ appreciation for classic style mixed with modern performance.
Overcoming Past Challenges
The renewed push by MV Agusta comes after a period of restructuring. It’s no secret that MV has faced financial and logistical struggles over the years. Changes in ownership, from Harley-Davidson (briefly in 2009) to investment firms, and most recently the strategic partnership with Pierer Mobility (KTM’s parent), have marked MV’s recent history. In late 2022, KTM’s parent company acquired a significant stake (around 25%) in MV Agusta to assist with supply chain and distribution. That partnership led to some KTM dealers in the U.S. carrying MV Agusta bikes, and KTM’s networks handling parts logistics. However, in 2024, news broke that MV Agusta and Pierer decided to part ways to some extent, with MV buying back shares and regaining more control.
Now MV Agusta has publicly stated it achieved strong sales growth in 2024 (reporting over 4,000 bikes sold globally, a 116% increase from 2023). A chunk of that growth presumably came from leveraging KTM’s efficiencies. The key now is that MV is trying to maintain that momentum on its own terms. For U.S. customers, this means MV Agusta is likely more stable and better organized than it was in, say, the mid-2010s. The commitment to parts availability (they mention 99% of parts in stock for recent models) is a massive improvement. Nothing dissuades buyers of exotic bikes more than the fear of not finding a replacement part or waiting months for a backorder. MV wants to eliminate that fear.
By expanding the dealer network and focusing on aftersales, MV Agusta is addressing the practical concerns that have kept some riders from taking the plunge. It’s often said that people buy MV Agustas with their heart (because those bikes stir the soul with design and sound) but their head reminds them to worry about practical ownership. MV’s 2025 strategy appears aimed at convincing the head that it’s okay to indulge the heart – you’ll be taken care of.
Another aspect to MV’s U.S. strategy could involve community building and brand experience. Many European brands have riding events, owners’ rallies, or track days. MV Agusta might start appearing at more U.S. motorcycle shows, doing demo tours or partnering with high-profile events (for example, The Quail Motorcycle Gathering or Barber Vintage Festival, where motorcycle art and history are celebrated – a perfect venue for MV’s legacy and current lineup). The expanded dealer network could foster local MV Owners clubs, where exotic bike owners get together (strengthening brand loyalty and word-of-mouth).
What It Means for Riders
So, what does MV Agusta’s comeback mean for the average motorcycle enthusiast or buyer in the U.S.? It means choice. The high-end motorcycle market will have more diversity. If you’re shopping for a premium sportbike or naked bike, it’s not just Ducati, Triumph, or the Japanese offerings on the table – you’ll have MV Agusta’s latest to consider, with actual local support.
Imagine walking into a motorcycle dealership and seeing an MV Agusta F3 or Brutale 1000 gleaming under the lights, and being able to actually ride one home that day. For many, that was previously a distant dream due to geography or scarcity. The expanded network means more people get to experience these machines. And even if one isn’t in the market to buy, just having MVs around is good for the moto-culture – they are conversation pieces, pieces of rolling art that inspire passion.
For the American sportbike fan, MV’s presence adds a link to motorcycling’s rich history. This is a brand that has won 37 world championships (mainly in the ’50s-’70s with the likes of Agostini), and seeing that iconic MV Agusta name on a tank conjures images of Italian racing glory. It’s akin to seeing a Ferrari or Lamborghini on the road for car enthusiasts. MV Agustas have that aura.
Now, practically speaking, MV’s are still premium products. Prices are generally on the higher side compared to other bikes in their segments. The expanded dealer network likely won’t make them cheaper, but it may lead to more competitive financing or trade-in deals as more units are moved. Also, increased volume could eventually mean more competitive pricing on parts or accessories. The company will need to ensure that owning an MV is not just emotionally rewarding but also reasonably convenient, so expect warranty support and maybe extended warranty options to be emphasized.
Existing MV Agusta owners in the U.S. are likely cheering this development. Their investments (because buying an MV can feel like that) will be better protected by a stronger brand presence. Resale values could stabilize or improve if the brand grows and gains more recognition here, as more riders become interested in picking up used MVs due to the confidence in support.
Conclusion: MV’s American Revival
MV Agusta’s 2025 expansion in America is more than just corporate maneuvering; it’s the revival of a legendary marque on our shores. The “Meccanica Verghera” is revving up to reclaim its status as a serious player in the performance motorcycle market. With expanded dealerships, improved parts/service infrastructure, and a fresh wave of stunning motorcycles, MV Agusta is clearly signaling that it is here to stay and grow in the USA.
For riders, this means access to some of the most beautifully designed, soulful bikes on the planet – machines that were often admired in magazines or online, but now can be seen, heard, and ridden firsthand. The competition will surely keep an eye on MV’s progress, but in the end, motorcyclists win whenever a brand with such pedigree puts down stronger roots.
If you’ve always been intrigued by MV Agusta, 2025 might be the year to pay a visit to a (newly opened) MV showroom and see what the fuss is about. From the exotic scream of their inline-four to the unique howl of the triple, from the curves of an F3 to the aggressive stance of a Brutale, MV Agusta offers a riding experience and sense of occasion that is uniquely Italian and undeniably special.
Takeaway: MV Agusta’s U.S. comeback means you no longer have to just dream about those exotic Italian bikes – you can likely find one at a dealership within reach. With a stronger support network and some of the most alluring motorcycles in production, MV Agusta is poised to give American riders a taste of la dolce vita on two wheels. The Italian renaissance in the U.S. motorcycle scene is underway, and MV Agusta is leading the charge with flair. Benvenuta, MV!
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