American Eagle - All Models

Company History

American Eagle was a savvy import badge created by industry veterans Jack McCormack and Michael Berliner to bring stylish European machinery to U.S. buyers without the tangle of multiple small distributors. The company sourced from Laverda and Italjet among others, branding everything from lively small-bores to muscular twins as ‘American Eagle’ and backing them with coherent marketing and spares. The approach fit a moment when American riders were curious about European handling and style but wanted clear documentation and parts support. Short corporate life and shifting supplier relations limited volume, yet the brand helped Laverda find American garages and introduced many riders to the pleasures of revvy, precise Italian machines. Historically, American Eagle is a story about translation—adapting European engineering to American retail realities, bundling disparate models under one recognizable tank decal, and smoothing the ownership experience. Surviving bikes are snapshots of a cultural exchange: Venice orange meets California sunshine, with dealer tags that trace a brief, energetic chapter in U.S. motorcycling.