
Lectrix e Star
Years: 2011 – 2011
Lectrix EV approaches India’s e-scooter market with an appliance mindset: honest range, removable packs for apartment charging, and service partners that treat vehicles like daily tools. Price points target households stepping up from bicycles or 100–125 cc petrol scooters, while telematics and straightforward dashboards demystify state of charge. The brand iterates quickly on battery management and waterproofing for monsoons, and on aftersales—spares in tier-2 cities and pickup/repair workflows for delivery fleets. While competition is fierce and incentives evolve, Lectrix’s thesis is durable: EVs win when they fit users’ infrastructure and wallets. Historically, Lectrix helps mainstream electrics in India by focusing on reliability math over headline specs, widening access to quiet, low-running-cost commuting in cities where two wheels are lifelines.