
Mission One Ple
Years: 2011 – 2012
Mission sought to build world-class electric superbikes while selling e-drivetrain tech to other industries. The Mission R dazzled with track performance and design polish, showcasing high-density batteries, robust cooling, and sophisticated control software. Business realities—capital intensity, supplier risk, and the challenge of scaling a service network—ultimately limited production, but the engineering advances influenced EV thinking across the sector. Riders and journalists remember the immediacy: no shifting, deep regen, and corner exits that felt like elastic slingshots. Historically, Mission sits in the lineage of startups that, even without mass-market success, move the state of the art forward—raising expectations for feel, thermal stability, and software transparency in electric motorcycles.