Dirico - All Models

Company History

Dirico Motorcycles—originally publicized in association with designer Mark Dirico and Aerosmith’s Steven Tyler—pursued the idea that premium, road-ready American customs could merge classic silhouettes with modern reliability. Built in small numbers, Dirico’s big-twin machines emphasized traditional proportions—teardrop tanks, wire wheels, sweeping fenders—while integrating quality suspension, brakes, and compliant lighting to make ownership viable beyond the show circuit. The celebrity connection stoked attention, but the brand’s appeal rested on fit and finish: tidy wiring, careful paint, and component choices that made the bikes pleasant to ride rather than merely pose. Dealer partners highlighted customer consultation as part of the experience, tailoring bars, seats, and controls for comfort over miles. As the post-2008 market for six-figure customs contracted, Dirico’s niche sharpened—fewer, better builds for clients who valued craftsmanship and the narrative of American metal shaped by hand. Historically, Dirico illustrates a softer side of the custom boom: not maximalist drama, but reverence for timeless forms executed to a high standard. For owners, these bikes function as both transport and heirloom—a fusion of heritage styling and dependable hardware that invites long Sunday routes and friendly parking-lot interrogations in equal measure.