
Keeway Blog 150
Years: 2024 – 2024
Keeway is Qianjiang’s globally facing brand aimed at learners and commuters who want modern styling, EU-homologation, and dealer backup at approachable prices. Design centers in Europe influence ergonomics and aesthetics, while manufacturing scale in China keeps costs down. The result is a portfolio of 125–300 cc standards, cruisers, and scooters with ABS/CBS where required, crisp EFI, and practical features like luggage options and USB power. Keeway’s dealer networks in Italy, Spain, and Eastern Europe emphasize parts availability and transparent service intervals, helping the brand win repeat buyers moving up license tiers. As QJ expanded (including ownership links with premium European marques), quality perception rose alongside spec sheets—LED lighting, TFT dashes, and refined brakes became commonplace. Historically, Keeway represents the maturation of Chinese manufacturing paired with European product curation: bikes that feel contemporary and friendly without straining budgets. For city riders, Keeway often marks the step from public transport to personal freedom.