
Motomel Victory 150
Years: 2024 – 2024
Motomel leveraged local assembly and distribution to become one of Argentina’s most visible motorcycle brands. Its lineup—underbones, scooters, and small dual-sports—caters to everyday needs: low running costs, parts availability, and durability over broken pavement. The company’s dealer network reaches deep into provincial towns, which is critical where a motorcycle is often a family’s primary vehicle. As regulations and expectations rose, Motomel expanded EFI adoption, improved corrosion protection, and strengthened brake components. Historically, Motomel shows how regional assembly plus strong retail finance can transform mobility at national scale: bikes that keep people working, studying, and connected across large distances.